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INTRODUCTION: Turmeric is a spice which is derived from rhizome of Curcuma longa (Linn.), from Zingiberaceae (ginger) family. Haridra is being used traditionally in spices as well as therapeutically. Haridra contains curcuminoids, desmethoxycurcumin, bidesmethoxycurcumin, dihydrocurcumin, phytosterols, fatty acids and polysaccharides. In Ayurveda (Indian traditional medicine), turmeric has been used for its medicinal properties for various indications and through different routes of administration, including topically, orally and by inhalation. AIM: - To analyse pharmacognostical, physicochemical and phytochemical parameters of Haridra collected from market.METHODS: In present analytical study raw drug Haridra was collected from market and authenticated. After this pharmacognostical, physiochemical and phytochemical parameters were tested according to prescribed format for sample collected from market. OBSERVATIONS AND RESULTS: Pharmacognostical, physicochemical, phytochemical and TLC, the collected sample of Curcuma longa (Linn.). CONCLUSION: All results received from pharmacognostical, physicochemical and phytochemical studies were analysed. Results of this study would be helpful in identification and authentication of raw drug Curcuma longa (Linn.) along with knowledge of safety and efficacy of drug.